ABOUT

Mike Potter     Creative Director & Copywriter

Integrated since 1999. Creative since always.

Pittsburgh-born, Jersey-bred. MBA-holder.

I've always believed that simple sells, clutter confuses, and bold action wins the day. 

I’ve qualified for the Boston Marathon, had my work featured in the Times, and sang “Sewing the Seeds of Love” a cappella (and off key) on MTV.

I've managed creative teams of all shapes and sizes, just helped Organic/BBDO win Ford’s global account (summer 2018,) and designed and built websites for Hollywood studios as a Flash developer (yes, we writers can actually design things every once and awhile.)

I've written pithy one-liners for Facebook, long-form copy for the web, and broken down complex user experience and strategy into clear and concise nuggets. 

I've successfully pitched bankers in Ecuador, suits in the C-Suite, and faceless voices on the other end of (countless) conference calls.  

I've worked at Organic, mcgarrybowen, Y&R, Roar, Wunderman, Margeotes Fertitta, JWT, MRY, Smith Bros., and The Cimarron Group, among others.

I've worked on AT&T DIRECTV, American Family Insurance, Citibank, JP Morgan Chase, Wells Fargo, Néstlé, Boehringer Ingelheim, HP, Mitsubishi Motors, Northrop Grumman, Verizon, Marriott, Microsoft, Dr Pepper, 7UP, Bacardi USA, Condé Nast, NFL Sunday Ticket, Warner Bros., 20th Century Fox, Paramount Pictures, Sony Pictures, and Summit Entertainment, to name just a few.

I've done all of this and more, yet I still take joy in writing a killer line, selling a great idea, and solving a complex problem with an elegant solution. 

Wanna chat? I can always be reached at (323) 605-5154 or via any of the methods below: