SKY BALL (AMERICAN AIRLINES)
(Creative Direction)
To support Sky Ball, American Airline’s annual fundraiser for the Air Power Foundation, the Creative Content Studio at PSAV created a series of short documentary films that told the stories of those helped by money raised at the previous year’s event. The films, which ran during the event held in hanger at DFW airport in October 2019, they also were distributed via social media channels long after the last dance. All in all, Sky Ball 2019 was their most successful fundraiser to date, pulling in over $20MM in just one evening. I’m very proud of all five films my team created, but this one is my favorite.