ONE SATURDAY TO DREAM FEARLESSLY (AMFAM)
(Inter-agency team leadership, creative direction, strategic ideation, copywriting, and content capture & creation)
One Saturday to Dream Fearlessly is a 360° integrated brand platform I created and developed for American Family Insurance. Built around large volunteer-driven events, One Saturday brings AmFam's belief that "with the right support, any dream is possible" to life in local communities across America.
The One Saturday tour made five stops in 2017: Atlanta, Seattle, Madison (WI), Minneapolis, and Portland (OR). At each, we made a positive impact on the local community by focusing on specific organizations and issues, such as homelessness in Seattle or childhood hunger in Madison. From each event we produced engaging content specifically tailored for a range of social and digital channels.