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FORD GLOBAL PITCH

 

 

FORD GLOBAL PITCH

(Creative direction, strategic ideation, copywriting, and team leadership.)

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Or, how I spent the summer of ‘18

In 2016, I helped BBDO & Organic win the consolidated AT&T DIRECTV account. This past summer, I helped them win Ford’s global business. It was a particularly sweet victory, as our Organic team played a key role, taking the lead on the crucial customer experience component of the RFP. Over three months, we produced 180+ pieces of original creative to illustrate multiple customer journeys. If you’d like to see some of this work, please contact me directly, as there are a lot of politics surrounding it, and I’m not at liberty to show it publicly. If you’ve been in this business for a while, you know the drill ;-)